Here at Outrun Web Dev, we don't just build websites - we build brands. And Social Media is now one of the most powerful tools available to put the small guy on par with even the largest of competitors.
Social Media is an exceptionally powerful, and free, tool you can use to not only attract new customers but to stay connected with previous ones long after you've served them.
There are 6 main Social Media platforms to choose from. These are...
- Facebook
- Twitter
- Instagram
- LinkedIn
- YouTube
- TikTok
Which of these you focus on really depends on your business type and who your core customers are.
Who Are You Targeting?
For instance, if you're a networker or in B2B sales then you're most likely targeting those in the 30+ years bracket and LinkedIn will be for you.
If you're a tattoo artist or run a nail salon, however, Instagram is a photo/image-based platform that allows you to showcase your work and so making that your obvious choice.
Regardless of anything, you should always have a Facebook business profile attached to your website - without exception. Facebook is the platform with a punch.
It's free, and lets you connect with customers indefinitely. And, as customers are more likely to spend their hard-earned with someone they've already bought from in the past, Facebook makes it beyond simple to introduce new products and services to them first as you grow.
It's like having a well-established customer base on permanent standby.
Making Social Media Work
Of course, there is more to consider than the simple guidelines above.
Age, gender, location, and interests, are all taken into account when considering how best to market the products or services you're offering.
Demographics are everything but you can at least grasp how some social platforms will work for you whereas others wouldn't.
Getting Connected - Staying Connected
Connecting, and staying connected, with customers both new and old is an integral part of your online success and Social Media has made this easy.
Not only have we been working with social platforms since the Bebo years, but we know how to make them grow for you and your business.
Get in touch today and let's see how we can make it work for you too.