In order for Google to reward your website with visitors from its search engine, it first has to love what you're doing.
Then they'll begin to trust you, and then they'll begin seeing you as an authority in your niche. This is SEO.
SEO, or Search Engine Optimisation, is the cornerstone of all web development agencies and is a service
we provide to help you take that authority, and use it to out-compete others in your search space.
It is, by its nature, a science unto itself and should always be a part of any long-term growth strategy.
What Is SEO?
Quite simply, it is a term used to describe a set of tricks and techniques deployed by skilled developers to maximise your online exposure.
Or, in other words, optimising your website in such a way that you consistently appear higher in Google search results than any of your competitors.
The goal is, that if you're offering what people are searching for, they should be able to find you on Google, or any other search engine, immediately.
The Truth About SEO
If you truly want to succeed online, SEO is simply the way of things. It really does have the power to flood your website with daily hoards of happy consumers and can
elevate your business to dizzying heights.
Here are just a few of the things we look at when developing a search strategy.
- Keyword Research
- On-Page Analysis
- Competitor Analysis
- Reputation & Authority
- Citations & Exposure
- Reviews & Feedback
Although a solid SEO strategy takes time to develop, it is packed full of features that even PPC can't offer - all of which can get you in front of more customers, more often.
And, the best bit, this type of Google traffic is free, forever.
Experienced SEO Professionals Only Please
Like everything, SEO included, where there's the potential for great things, there's also the potential for catastrophe. Used incorrectly, or even
over-enthusiastically, SEO can, and will, demolish a website.
In order to retain complete control of how your website grows on Google, all of our
SEO services are provided in-house, by us, right here in Scotland. We absolutely never outsource, or entrust another agency, to undertake any SEO work on our behalf.
There is no easy route to the top in Google search either. Like growing perfect tomatoes, it takes time to nurture and develop a strong, fruitful, online presence.
But if you treat your website with the same love and attention you would your actual physical business, then you're already halfway there.
Give us a call today. Let's see how we can get you into a Google pole position.
Contact Us.
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